Operational Indicators

3,4 Times Increase


Number of customers during the last 5 years
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With its wide sales and service network throughout Turkey, solutions meeting the customers’ expectations and effective customer relationship management (CRM) system, DRD regularly expands its customer portfolio. The number of customers has increased by 3,4 times during the last five years.

Number of Customers

* DRD has focused on individual leasing with the pilot application as of the end of 2015 and there has been an increase around 80% in the number of customers. And with the launching of individual long-term OneCar brand during the first half of 2017, the increase in number of customers continues with full pace.

Customer Segment Breakdown
Vehicle
Company
Customer Distribution by Sectors
Pharmaceutical and Medical Devices 6.7%
Machinery and Parts 6.03%
Textile, Ready-Made Garment 5.56%
Information Technologies 4.82%
Food, Beverage and Tobacco Products 4.80%

6,07%


Pharmaceutical and Medical Devices Sector
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Only with 6,07%, Pharmaceutical and Medical Devices sector has the biggest share within DRD’s customer pool. Ensuring both customer and sector diversity, DRD minimizes possible customer related risks.